River Island Podcast from Graduate Fashion Week 2010

River Island sponsored Graduate Fashion Week for 6 years, 2010 being the last. For the last 3 years they created a daily podcast for their ‘styleinsider’ micro/blog site which was fronted by Arieta Mujay, RI’s Press Office Manager.
Filmed throughout the day, edited at night, online by 11am the next… a tiring but enjoyable challenge!