River Island Kidswear Spring/Summer Collection

This film is a Behind-the-scenes look at the photo shoot of River Islands latest Spring/Summer (2012) kidswear collection. I have taken a music video style approach to this, fast editing capturing the fun moments in the day. Ulla Nyeman takes some great photos of the youngsters, ensuring they have fun which I think comes shining through in the images, so I like to think the film is a summary of them enjoying themselves in the spotlight. They love the clothes too!